{"id":3804,"date":"2020-04-23T13:31:45","date_gmt":"2020-04-23T11:31:45","guid":{"rendered":"https:\/\/www.proof.de\/?post_type=encyclopedia&p=3804"},"modified":"2024-07-29T00:42:13","modified_gmt":"2024-07-28T22:42:13","slug":"plassazinas-lidzeklu","status":"publish","type":"encyclopedia","link":"https:\/\/blog.proofs.de\/lv\/lexikon\/crossmedial\/","title":{"rendered":"pla\u0161sazi\u0146as l\u012bdzek\u013cu"},"content":{"rendered":"
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\n Nov\u0113rt\u0113jiet tagad<\/span>\n <\/div>\n <\/div>\n

\u201eCross-media\u201c ir atvasin\u0101jums no ang\u013cu valodas v\u0101rda \u201ecross-media\u201c un noz\u012bm\u0113 kaut ko l\u012bdz\u012bgu k\u0101 \u201e\u0161\u0137\u0113rsmediji\u201c. To var attiecin\u0101t uz rekl\u0101mas kampa\u0146\u0101m, kas tiek \u012bstenotas da\u017e\u0101dos kan\u0101los, piem\u0113ram, laikrakstos un pres\u0113, kino, telev\u012bzij\u0101 un daudzos citos \u201emedijos\u201c. Tom\u0113r m\u016bsu jom\u0101 \"cross-media\" attiecas uz saska\u0146otu kr\u0101su, jo \u012bpa\u0161i z\u012bmola kr\u0101su, atveido\u0161anu da\u017e\u0101dos pla\u0161sazi\u0146as l\u012bdzek\u013cos.<\/p>\n

M\u016bsdienu mediju vid\u0113 z\u012bmola vizu\u0101l\u0101s reprezent\u0101cijas konsekvence ir \u013coti svar\u012bga t\u0101 atpaz\u012bstam\u012bbai un uzticam\u012bbai. Tas jo \u012bpa\u0161i attiecas uz kr\u0101s\u0101m, kas ir b\u016btiska z\u012bmola identit\u0101tes sast\u0101vda\u013ca. Tom\u0113r konsekventa kr\u0101su pasnieg\u0161ana visos pla\u0161sazi\u0146as l\u012bdzek\u013cos ir milz\u012bgs izaicin\u0101jums. Tie\u0161i \u0161aj\u0101 gad\u012bjum\u0101 tiek izmantota starpmediju kr\u0101so\u0161ana, kuras m\u0113r\u0137is ir pan\u0101kt vienotu kr\u0101su efektu neatkar\u012bgi no t\u0101, vai saturs tiek att\u0113lots uz pap\u012bra, uz ekr\u0101na vai cit\u0101 form\u0101t\u0101.<\/p>\n

Kas ir starpmediju kr\u0101sas?<\/h3>\n

Starpmediju kr\u0101sas ir kr\u0101sas, kas da\u017e\u0101d\u0101s mediju platform\u0101s izskat\u0101s vien\u0101das vai vismaz \u013coti l\u012bdz\u012bgas. T\u0101s ir drukas kr\u0101sas (CMYK<\/a>), digit\u0101lie displeji RGB<\/a> un t\u012bmek\u013ca kr\u0101sas (se\u0161burtu kodi), k\u0101 ar\u012b medijiem neitr\u0101li att\u0113li, piem\u0113ram. LAB<\/a>. Nepiecie\u0161am\u012bba p\u0113c konsekvences izriet no t\u0101, ka da\u017e\u0101d\u0101s kr\u0101su telp\u0101s kr\u0101sas var tikt att\u0113lotas at\u0161\u0137ir\u012bgi, kas var apdraud\u0113t z\u012bmola vizu\u0101lo konsekvenci.<\/p>\n

Kr\u0101su konversijas izaicin\u0101jums<\/h3>\n

Kr\u0101su konvert\u0113\u0161ana starp da\u017e\u0101diem inform\u0101cijas nes\u0113jiem ir sare\u017e\u0123\u012bta, jo ekr\u0101na un drukas kr\u0101su telp\u0101m ir at\u0161\u0137ir\u012bgas \u012bpa\u0161\u012bbas. RGB, ko izmanto digit\u0101lajos ekr\u0101nos, var att\u0113lot intens\u012bv\u0101kas un spilgt\u0101kas kr\u0101sas nek\u0101 CMYK, ko izmanto druk\u0101\u0161anai. No otras puses, CMYK pla\u0161i izmanto \u017eurn\u0101liem, bro\u0161\u016br\u0101m un kancelejas prec\u0113m. V\u0113l viena probl\u0113ma ir t\u0101, ka da\u017eas kr\u0101sas Kr\u0101su telpa<\/a> var past\u0101v\u0113t vien\u0101 kr\u0101su telp\u0101, bet nevar tikt att\u0113lots cit\u0101. Piem\u0113ram, pies\u0101tin\u0101ti sarkanie, za\u013cie un oran\u017eie to\u0146i no RGB nav iek\u013cauti CMYK, bet spilgti ci\u0101ns no att\u0113la bro\u0161\u016bras ir vissvar\u012bg\u0101kaj\u0101 RGB kr\u0101su telp\u0101. sRGB<\/a> vienk\u0101r\u0161i nav iek\u013cauts, tas apst\u0101jas daudz agr\u0101k \u0161eit. Tas prasa r\u016bp\u012bgas korekcijas un bie\u017ei vien kompromisus, lai nodro\u0161in\u0101tu z\u012bmola kr\u0101su konsekvenci visos pla\u0161sazi\u0146as l\u012bdzek\u013cos.<\/p>\n

Kr\u0101su p\u0101rvald\u012bbas sist\u0113mas un z\u012bmola vadl\u012bnijas<\/h3>\n

Efekt\u012bvs Kr\u0101su p\u0101rvald\u012bba<\/a> ir b\u016btiski, lai nodro\u0161in\u0101tu kr\u0101su precizit\u0101ti da\u017e\u0101dos inform\u0101cijas nes\u0113jos. Lai nodro\u0161in\u0101tu p\u0113c iesp\u0113jas prec\u012bz\u0101ku kr\u0101su atveidi, ir svar\u012bgi kalibr\u0113t t\u0101das ier\u012bces k\u0101 monitori, printeri un skeneri. To papildina skaidras z\u012bmola vadl\u012bnijas, kas sniedz prec\u012bzu inform\u0101ciju par izmantotaj\u0101m kr\u0101s\u0101m, tostarp konkr\u0113t\u0101m v\u0113rt\u012bb\u0101m da\u017e\u0101d\u0101s kr\u0101su telp\u0101s. \u0160\u012bs vadl\u012bnijas bie\u017ei vien tiek ierakst\u012btas z\u012bmola rokasgr\u0101mat\u0101s un kalpo k\u0101 atsauce visiem iesaist\u012btajiem, s\u0101kot no dizaineriem l\u012bdz iespied\u0113jiem. Eddy Hagen ir str\u0101d\u0101jis ar Lab\u0101ka z\u012bmola kr\u0101su ce\u013cvedis BBCG<\/a> ir uzrakst\u012bjis svar\u012bgu rokasgr\u0101matu, kur\u0101 aprakst\u012bts, k\u0101 optim\u0101li izmantot z\u012bmola kr\u0101sas.efi<\/a>var analiz\u0113t, izm\u0113r\u012bt un pazi\u0146ot.<\/p>\n

Kr\u0101sas, kas tiek izmantotas da\u017e\u0101dos medijos, ir sare\u017e\u0123\u012bts, bet neaizst\u0101jams z\u012bmola komunik\u0101cijas elements. T\u0101s nodro\u0161ina, ka z\u012bmola vizu\u0101l\u0101 identit\u0101te visos kan\u0101los ir atpaz\u012bstama un vien\u0101da. Tam nepiecie\u0161ami ne tikai tehniski pas\u0101kumi, piem\u0113ram, kr\u0101su p\u0101rvald\u012bbas sist\u0113mas un r\u016bp\u012bgas kr\u0101su konversijas, bet ar\u012b skaidras un prec\u012bzas z\u012bmola vadl\u012bnijas. Pasaul\u0113, kur\u0101 mediju kan\u0101li k\u013c\u016bst arvien daudzveid\u012bg\u0101ki, starpmediju kr\u0101su dizaina apg\u016b\u0161ana ir iz\u0161\u0137iro\u0161s faktors z\u012bmola pan\u0101kumu un atpaz\u012bstam\u012bbas nodro\u0161in\u0101\u0161anai.<\/p>","protected":false},"excerpt":{"rendered":"

c\u0113lies no ang\u013cu valodas \"cross-media\" un noz\u012bm\u0113 kaut ko l\u012bdz\u012bgu k\u0101 \"starp pla\u0161sazi\u0146as l\u012bdzek\u013ciem\".
\nAr \u0161o terminu apz\u012bm\u0113 saturu, ko var prezent\u0113t da\u017e\u0101dos sazi\u0146as kan\u0101los un pla\u0161sazi\u0146as l\u012bdzek\u013cos (druk\u0101t\u0101 form\u0101t\u0101, tie\u0161saist\u0113, mobilaj\u0101 vid\u0113 u. c.).<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-3804","encyclopedia","type-encyclopedia","status-publish","hentry","no-featured-image-padding"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t