{"id":920,"date":"2014-03-15T01:19:43","date_gmt":"2014-03-15T00:19:43","guid":{"rendered":"http:\/\/www.proof.de\/?p=920"},"modified":"2021-11-19T01:10:47","modified_gmt":"2021-11-19T00:10:47","slug":"pantone-goe-uereti%cc%87mi%cc%87-durduruldu","status":"publish","type":"post","link":"https:\/\/blog.proofs.de\/tr\/pantone-goe-abgekuendigt\/","title":{"rendered":"PANTONE GOE iptal edildi"},"content":{"rendered":"
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\n \u015eimdi de\u011ferlendirin<\/span>\n <\/div>\n <\/div>\n

Mevcut raporun yay\u0131nlanmas\u0131yla birlikte PANTONE E\u015eLE\u015eTI\u0307RME SI\u0307STEMI\u0307<\/a>S (PMS<\/a>) vard\u0131r Pantone<\/a> PANTONE, 2007 y\u0131l\u0131nda b\u00fcy\u00fck masraflarla piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fcr. GOE<\/a> Sistem iptal edildi.<\/p>\n

B\u00f6yle bir hamle olas\u0131l\u0131\u011f\u0131 bir s\u00fcredir tart\u0131\u015f\u0131l\u0131yordu. \u00c7ok \u00e7aba sarf edilerek ve b\u00fcy\u00fck reklamlarla tan\u0131t\u0131lan GOE sistemi k\u00fcresel pazarda hi\u00e7bir zaman tutmad\u0131. Biz de Pantone GOE renklerini kesinlikle be\u015f kereden daha az kulland\u0131k. Kan\u0131t<\/a> al\u0131nd\u0131.<\/p>\n

Pantone GOE, eski Pantone E\u015fle\u015ftirme Sistemi'ne bir\u00e7ok yenilik ve iyile\u015ftirme getirerek 2007 y\u0131l\u0131nda piyasaya s\u00fcr\u00fcld\u00fc: Yeni form\u00fcller, yeni isimler, tek tip katman kal\u0131nl\u0131\u011f\u0131 ve 2000'den fazla renk: Pantone yeni \u00fcr\u00fcn\u00fcn\u00fcn piyasaya s\u00fcr\u00fclmesi i\u00e7in \u00e7ok fazla \u00e7aba ve reklam harcam\u0131\u015ft\u0131r. Renk sistemi<\/a>o. Ayr\u0131ca \u00e7ok say\u0131da hizmet sa\u011flay\u0131c\u0131 ve ajans, m\u00fc\u015fterilerine logo ve CD'ler i\u00e7in PMS yerine Goe sistemini kullanmalar\u0131n\u0131 tavsiye etti.<\/p>\n

Ancak, k\u0131sa s\u00fcre sonra \u00f6zellikle matbaalar\u0131n yeni Pantone GOE'ye ge\u00e7mek istemedikleri anla\u015f\u0131ld\u0131. Ajanslar yeni Kurumsal Tasar\u0131m<\/a> GOE'deki m\u00fc\u015fterilerinin renklerini basabilecek ya da basmak isteyecek bir matbaa genellikle yoktu. Y\u0131llar boyunca matbaada klasik Pantone sisteminden \u00e7ok say\u0131da renk kab\u0131 biriktirmi\u015f olanlar, her \u015feyi rafa kald\u0131r\u0131p t\u00fcm renkleri yeniden sat\u0131n almak ve derlemek istemiyordu. Ve matbaac\u0131lar hakl\u0131yd\u0131: Pantone GOE bask\u0131lar\u0131na olan talep \u00e7ok d\u00fc\u015f\u00fckt\u00fc ve \u00f6yle de kald\u0131.<\/p>\n

Pantone 2013 y\u0131l\u0131nda hala iki renk sisteminin piyasada paralel olarak var olmaya devam edece\u011fini iddia etse de, art\u0131k yol a\u00e7\u0131k. Pantone 2014 E\u015fle\u015ftirme Sistemi fan\u0131n\u0131n piyasaya s\u00fcr\u00fclmesiyle birlikte Pantone GOE art\u0131k mevcut de\u011fil.<\/p>\n

Her ne kadar bir\u00e7ok Pantone haber sayfas\u0131 hala Pantone GOE'ye at\u0131fta bulunsa da ve Pantone'un Facebook'ta sordu\u011fum soruya verdi\u011fi yan\u0131t d\u0131\u015f\u0131nda hi\u00e7bir yerde resmi bir iptal mesaj\u0131 bulamad\u0131m. Temel renk<\/a>(\"Art\u0131k Goe durduruldu\u011funa g\u00f6re\"...), ancak nihaidir:<\/p>\n

PANTONE GOE \u00f6ld\u00fc. \u00c7ok ya\u015fa Pantone E\u015fle\u015ftirme Sistemi.<\/p>\n

Pantone'daki \u00e7ok say\u0131da makale hala GOE ile ba\u011flant\u0131l\u0131d\u0131r<\/p>\n